Music Video Coursework


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A music video is a short film or video that genres a complete piece of the music or song. So the Modern music videos are made because they want to promote the sales of the recordings of the music video.
My understanding of the Genre Hip hop is that it is based on the concept of
rapping, scratching and many more things and it was first discovered in the 1970s in New York City.
What my group was trying  to do was emulate our video was make it like Kanye West: Good life. But we were not able to emulate it like this. The first video we were trying to do was “Good life” but our teacher gave us some advice to not do this one because it will be too hard. So we choice Black Eyed Peas:“Where is the love?”. What we were trying to do was make the effects like in the video of good life.
Who were the target audience for my video is for people who are 13 over because our video was trying to tell  people something. How I could tell who the video was for is because of the story line was for everyone that was showing all the badness and it wanted to show “Where is the love?”  
How the different social groups were shown in the video was that they are all the same and the gender, class, sexuality are shown equally because of the story line.


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The target audience for this video is for people who are sad for people who are fighting who are at war it’s for people who hate each other or people who are rich. It’s trying to make you stop all this. What I know about who would by this music video is for people who would like this tune or people who like the lyrics.
Where would our video be played is probably charities and stream sites. E.g. they would properly be played on YouTube on the radio on charity sites. I know this is because of the research I have been doing about this song.
Our video shows war to make people feel sorry for one and another
why I have chosen the people to be represented in this way is because our group thought it would be better if there was a different background in the video to show that everyone is equal.


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The production of my video was very difficult because we had many problems and that we had days of school so our group had lost lots of valuable time. In the production of my groups video was we had to count on everyone because if they never bought what they had to bring we would be stuck so we would have to think of what to do and this did happen once. What we did when this happened was we were trying to learn some tutorials on final cut pro and motion.
The technical aspects that we had learned from this experience are how to use final cut pro use motion and how to produce a video.
The challenge my group had encounter was doing the whole project on time because we were way


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behind so we had to give additional especially like on the weekends. We had to learn while making our video. The tricky part in our group was that we had much argument because we all wanted to do something because this project seemed very fun but hard. So we all tried to work as a team. At the end we all worked together and stuck as a team.
he change during the production was the green screening because it was too hard for us because we wanted it to be like “Good Life” but we had failed so we came up with a new idea and it was to change the green screening background and to change it to the past that is the world war. This is what we changed it to

After our group had finished making the video, I thought about how professional it looked and that our group did a great job of this because of the use of styles we have used in the modern society. I thought about all the blending that go to the next chapter is that it looks kind of smooth. What I thought I could improve is the acting I had done the angles and the editing. The problems that I had with the acting were I didn’t know the words. As for the angles I thought some of them were not right but I did think some of them were ok. Last of all I thought the editing would have been the best only if we had more time I think it would have been the best but I still thought our work was great.
What I thought about how it compares with the real industry production is that our one is kind of the same because the real industry uses the same kind of equipment because of the green screening and they don’t keep it very busy like our one. So I thought we did a very good job of this.

 

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The planning we had done was the sketches/storyboard what we had done here was we had to draw pictures and explain what this part was going to be happing in that section. So it went buy section by section like a timeline storyboard. This part to quit long because we had to think of how we were going to make it happen and make it realistic. But the first part was the Treatment. The one our group had chosen and worked together on the research and our idea was.

 

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Synopsis: 2 friends want to raise their voice over the topic 'Where is the love', because from 1-2 months they are noticing the unfair treatment, discrimination and other abuse happening with people. This therefore makes them feel sad, however motivated to change the way their society lives their lives, which is done by arranging a concert, which include both the friends singing and reflecting back and remembering all the major abuses and discrimination happening to people in their community. Their basic aim is to spread love between all races, which they think could be solved by having a concert about it and want to attract more and more people to it, and by the end of the song there is a que outside with the hall full as people really liked it, leading to their success of spreading the love'
The research we knew about that this is happening is because of the words the words that they were saying and what people were saying around the world. And you could see it in the news that’s why we choice this as our synopsis.


What had changed from the planning are the split screen and many more. How this had happened is because it was too hard and we did not have time to do all this stuff. So our group had to change it by leaving that part. Instead we just got lots of shots of us in the video singing the song.
The best part that I we did the best was the concert because of the great effects we used and because of the audience made it seem like we were spreading the word to everyone.


How I feel about the end of this project is that our group accomplished many things like learning how to use final cut pro learning how to use motion and learning how to make a music video. What else I feel so proud is the final peace looks great.



 

Apendices l

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This is our planning (storyboard)for our music video showing the transitions showing were the green screening is going to be. And some of the parts is that we could not do because it was too hard

Apendices ll

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What I got from this is in the video when they stick this down on the walls and everywhere. We changed the idea and put posters of a concert taking place.

 (Carry on from Apendices ll)

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This is want we wanted to do for our video but it was too hard so we left it
How I got going to find which song to do is that we were trying to find a well non song and we did but we found out it will be hard to sync it.

Apendices lll

How we done this effect is using green screening from final cut pro. And how we removed the green screening is using a tool call chrome key. And we got the video of the war from YouTube
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Appendices lV

You can’t see the effect of this because this is a fast forwarding effect.  What this is showing is that we are walking and we are going to make a poster for the concert. And how we made it speed up is using final cut pro and changing the speed.
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Appendix V

How I used this effect is that we used motion for this and then I inserted it using final cut pro
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Appendix Vl

We used the effect using final cut pro and this is how we did it.
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Appendix

Before

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After

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