INTRODUCTION - TO- MEDIA?

what is media?

Media? What is Media, and what is the importance of Media in this day of age? Media comes in a list of different forms. Media can be found Outdoors, on the TV, The Web, and through Mail. Media plays an active role in life to both entertain, and promote products for the end user called 'The Consumer'. Without media, it is both hard to promote new and upcoming material, and to keep your self entertained.

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Types of media consumption

Primary - the media is exclusive focus of attention.
Secondary - media consumption is secondary to another activity, there is no active focus on it. E.g. background radio while cooking.
Tertiary - the weakest and least intensive relationship. The media is present, but not focused on at all. E.g. hearing a TV show through a wall while trying to work.

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Types of media

Television
newspapers
the Internet
film
radio
advertising
magazines
music
texting
the telephone
gaming


Genre

The audience need to know this, as it helps them to better comprehend the text.
The production team need to know this so they know which techniques to use when making the text.
The critics and analysts need to know the genre so they can accurately review and compare the text to others.
Key conceptsVerbal language (words)A form of a sign. A language's stock of signs is known as it's vocabulary.

IntertextualityWhen texts are linked. Intertextuality in advertising is considered as essential. Examples include:

texts in the same genre
texts with similar themes
magazines with accompanying programmes.
To analyse a text's intertextuality, you may consider:

genre
subject matter
influence
stars and celebrities
spin-offs.
AnchorageWords that direct a meaning of an image for a reader. Includes words, voiceovers, slogans and captions.

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Poster
Making a film is a key thing to make people watch the film and to make them attracted of watching the film.

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TaglineThe idea behind a tagline is to create a unique phrase that will.

1.Sum up the overall content of the film/product.

2. Sell the film/product to an audience.Stereotypeswhen we stereotype we assue that certain characteristic (usually negative) belongs to a whole group,for example "all blondes are unintelligent"

when we stereotype we put people into categories,ignoring their qualites as an individual.these are example of stereotypes.

-indian people run corner shop most often

-womans can't drive

-american people are fat 

THESE ARE STEREOTYPES OF PEOPLE .THERE ARE NOT TRUE. I DON'T BELIEVE IN STEROTYPES.